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2016-02-15MILAN, Arese. Mast is working during these days at the historic Alfa Romeo factories area to build the new Media Market center, inside the Arese Shopping Center, the new largest shopping center in Italy and Europe.
What makes it unique and different is that it is not just a shopping center - typically a "retail box" hermetic and decontextualized. Instead, it is a road with a permeable inner buildings, indoor and outdoor squares, porticos, gates and gardens. Along with real trees, different squares with its own identity, a ramp resembling that of the Guggenheim in New York City and a roof supported by one of the largest laminated wood structure in Europe, which uses the tradition of city streets covered as Galleria Vittorio Emanuele. In the same Alfa Romeo area there will be the historical museum and the new Vallelunga Arese circuit of 1.5 Kms for test driving with a real motors village.